May. 20th, 2011

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It's nice when a book not only confirms my niggling suspicions, but shows that I was not cynical enough by a wide, wide margin. The book is High and Mighty SUVs: The World's Most Dangerous Vehicles and How they Got That Way by Keith Bradsher. He points out not the now-tired observations about how SUVs tend to kill their occupants and others far, far more often (well, not just those observations), but interesting points about the big "truck" drivers that I thought you folks would find illuminating. Let me give you a taste:

Who has been buying SUVs since automakers turned them into family vehicles? They tend to be people who are insecure and vain. They are frequently nervous about their marriages and uncomfortable about parenthood. They often lack confidence in their driving skills. Above all, they are apt to be self-centered and self-absorbed, with little interest in their neighbors or communities.

No, that's not a cynic talking -- that's the auto industry's own market researchers and executives.

(Keith Bradsher, High and Mighty SUVs: The World's Most Dangerous Vehicles and How they Got That Way, PublicAffairs, 2002, p. 101, me with the boldening.)


Would you like specific citations backing up this broad generalization? Why, certainly! )

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