Ever Feel Gung Ho?
Dec. 29th, 2019 12:58 pmWonder why? Credit in part goes to Rewi Alley:
An effort to redistribute manufacturing becomes a company whose name becomes a battle cry.
Rewi Alley could lay claim to many things——one of his biographical entries lists him as "writer, educator, social reformer, potter and Member of the Communist Party of China"——and is also undeniably the most famous New Zealander ever to have lived in China. He lived there fore sixty years, becoming a mythic figure in his own lifetime, an intimate of the Chinese Communist leaders, a man regarded by his admirers as almost godlike and by his enemies as a charlatan, a traitorous propagandist, a libertine, and a pederast.…
But in 1937, when the Japanese bombers struck targets in Shanghai and their troops overran the city, he fled. He went west, settling initially in the city of Hankou on the Yangzi. Here, the following year, in the company of Edgar Snow and his wife, Helen Foster (who was known as Peg Snow and by her nom de plume, Nym Wales), and the secretary to the British ambassador…, Rewi Alley sat down to help create a revolutionary new industry.
Since by now the Japanese either controlled or had destroyed almost all of China's major manufacturing capability, and since the Chinese military response to the mighty invading army was based on guerrilla tactics of harassment and surprise, why not organize guerrilla industry too? Why not build hundreds of factories which were light, flexible, and perhaps even mobile; which could operate in the far beyond of inland China; and which could simultaneously provide low-paid work for the locals and low-cost output for the national good? The idea——no one is entirely sure who at the meeting came up with the concept, but supporters of Rewi Alley like to say he did——was immediately and widely accepted as entirely brilliant. The Chinese government chipped in some money; international appeals were launched to ask for more; and an organization known as Indusco, or the Chinese Industrial Cooperative (CIC), was formally set up.
By happenstance the first two characters of this new organization's Chinese name were gung ho——and though there was no linguistic connection, the two words were very soon afterward adopted as a motto by a friend of Alley's in the U.S. Marines. They became the battle cry of this marine unit, and such were the unit's successes on the battlefield that the phrase——much like "Up and at 'em!" or "Banzai!"——slipped into American English lexicon.
(Simon Winchester, The Man Who Loved China, Harper Collins, 2008, pp. 111-113.)
An effort to redistribute manufacturing becomes a company whose name becomes a battle cry.